Aurum is a real estate company here in Dubai. I’ve never had the chance to meet the owner, an Indian man, with a peculiar love for Italian taste. With Aurum brand he confirms the big fortune made thus for having sold hundreds of villas near the Meydan, one of the greatest racecourse in the world. The choice of horse and gold has been crucial for the realization of his logo , as wealth achieved. Overlapping one after the other sheets of gold, as it was wealth that increases, gave me the idea of the logo.